Pay Per Click
Drive red hot customers to your business
Need customers fast? Google and Bing search is your answer. Use PPC management strategies to meet customers when they are really ready to buy, with the products and services they want to buy.
Set your campaigns up for success
First cab off the rank is research and setup. Who are your target audience? What are they searching for? Interests, time of day, weather patterns - there’s an almost unlimited amount of framework you can setup to avoid wastage in your campaign.
Launch your brand and obtain more leads
Once the R&D and setup is done, we’re onto launch. The priority here is to launch with a modest portion of your budget to test and learn what works. We then scale up the tactics and bid strategies that are working and scale down the things that aren’t working.
Constantly improve your campaign performance
The name of the game in PPC management is continuous improvement. We recommend running a weekly optimisation cycle to identify missed opportunities in campaign structures and strategies. These 1% improvements add up to big gains over time.
Partnering With Brands Hungry for Growth
Again results will vary based on your industry and the strength and scale of your PPC management strategy, but as a general guide, you want to return a minimum ROAS (return on ad spend) of 3:1, meaning $3 return for every $1 you spend.
How much should you be spending on search advertising? This varies significantly based on how much competition is in your industry, how big your target market is and how active your industry is in the PPC space.
As a general guide, we have seen click costs as high as $10 or more for finance and legal industries, and as low as $0.35 per click for industries that are less competitive such as home care.
Over 94% of Western society use search engines to find products, services and information on a regular basis. If you sell anything (goods or services) search advertising is a critical component in your digital marketing strategy or you run the risk of being drowned out by your competitors.
PPC management is the key driver you have to achieve stronger results from your PPC spend. It is the difference between paying $20 a click and getting nowhere and paying $1.45 a click, getting the right leads into your site, and converting them to sales at a healthy rate.
PPC is one of the trickier components to digital marketing so it’s critical you have a strong PPC management program in place. If you don’t, your ad spend will become very efficient and your return on investment will be break even at best, if not negative.
Pay-per-click or PPC is the term given to advertising that is available within search engines. The major search engines are Google and Bing. PPC management is the combination of tasks and processes needed to achieve the best possible results out of your Google and Bing advertising budgets.
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