Branding & Identity
Refine and roll out your new branding and identity
A brand is no good until it's seen. The final step is the rollout. Execution across every format, file, style and use case to ensure what gets to market is 100% consistent across the board.
Develop branding and identity that actually works
What you feel looks the best doesn’t always perform the best when it gets to market. We start by looking at your industry, your comp set, your creative likes and dislikes and the brands that, of course, rank and convert best online. This gives us a solid foundation to build from.
Gather all the branding creative in one place
The best building blocks are the creative ideas. We cast our nets far and wide, right through our in-house creative team, to articulate every idea we think works for your brief and the data and learnings we’ve built thus far.
Refine and roll out your new branding and identity
A brand is no good until it's seen. The final step is the rollout. Execution across every format, file, style and use case to ensure what gets to market is 100% consistent across the board.
Partnering With Brands Hungry for Growth
The process we normally follow to build a brand with a client is as follows;
Briefing - understanding what you want and need. What are the drivers in your industry and geo-market?
Ideation - Developing looks, feels, ideas and thought lines that could be developed into a clear direction
Feedback round one - understand what directions you do and do not like
Creative - Developing a finished creative concept that aligns to the ideation feedback we’ve had thus far
Feedback round two - Refining the finished concept based on your feedback
Execution - developing executional finishes for all of the brand touch-points in your brief
Feedback round three and wrap-up - any final feedback on executions as well as wrap up, file deliveries and communication with third parties for printing, signage and any other use cases
Branding and identity are created via more than just a freelance graphic designer. It is the combination of a crack creative team from different creative backgrounds that generally will generate the best ideas. These are brought to life by art directors, copywriters, strategists and planners. It is almost impossible to achieve the same level of outcome via a single creative or marketer.
Creating long lasting brand value within a brand is a direct path to profit margins in a sustainable way. McDonald's charges more than your local takeaway. Nike charges more than the local shoe store. Apple (certainly) charges more than any PC manufacturer. High perceived brand value creates high actual profit.
Branding and identity refers to the process undertaken to research, design, launch and build a brand.Branding and identity projects typically start with initial logo types, fonts, colours and themes. They are then built upon via brand stories, campaigns, guidelines, taglines, themes and sub-brands.Branding and identity isn’t built through a single logo.
Nike didn’t become the stand alone tick without the athletes, partnerships, stories, apps, websites, clubs, local club endorsements, advertising, feel and culture of the overall Nike business.Branding and identity can often start as a single project around development of a logo, look or feel, but will typically evolve via brand building projects over the lifespan of the business.
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