Marketing Automation
1:1 marketing for your customers, automatically
Maximise your business results using marketing automation to talk to your potential, new and existing customer contacts.
Hooks and offers get the right users into your workflow
By designing your marketing automation strategy around the wants, needs, ideas, hopes and dreams of your ideal customer, you’ll know exactly what to offer them right off the bat.
Outcome = more of your traffic turning into enquiries.
A steady stream of piping hot leads sitting in your inbox. Every business’ dream, right?
Regular communication drives your results
You don’t stop talking to a new friend after you first meet them. You keep the conversation going.
Same goes for your customers. You can use your time (finite) to talk to your ideal customers over and over and over again (infinite) about things they want to chew the fat on.
Marketing automation takes your white hot customer service and scales it up to your entire potential AND existing customer base.
Content matched to your users’ stage in the purchase journey
There’s nothing worse than being sold to when you’re not ready. Or not sold to when you’re in a hurry and you just wanna hit that buy button!
Marketing automation knows that pain all too well. By setting up smart workflows, you’ll know when your audiences are warm and looking to buy, and likewise when they need a little more content and value to warm them up.
The end result - more sales, and more customers to keep selling to
Once you’ve taken your customer contacts and harvested new leads, put them through a journey with unique features that talk to their pain points and wants, and provide plenty of value and support to them along the way, they are ready to buy at rates you’ve never seen before.
Marketing automation is the ultimate tool for scaling up your marketing efforts and squeezing the best possible ROI out of every single one of your precious marketing dollars.
Partnering With Brands Hungry for Growth
Costs vary significantly based on the size of your strategy.
As a general guide, automation platforms range from $100 - $5,000+ per month, and the agency costs to build, maintain and improve your marketing automation strategy will cost between $500 and $5,000 a month based on your business needs and the size of your organisation.
Users are now in the box seat when it comes to online marketing. Marketing automation is the perfect way to create journeys or workflows that let your ideal future and current customers engage with your brand on their terms.
By building out email, content, message and web baked workflows that match exactly what your leads are after with what you can offer, you’ll get stronger rates of engagement and conversion, lifting the return on investment for your entire digital marketing investment.
Short answer - both.
Effective marketing automation utilises software to automate and scale baseline digital marketing functions such as reporting and email marketing.
But without the best strategy brains in the business, there’s no driver establishing and optimising your automation software. Outcome? Wasted software investments that get you nowhere.
You’ll get the best result out of any marketing automation strategy by fusing both high quality minds and high quality software.
Marketing automation does feature email marketing as a centrepoint, but it's far from everything you need.
When looking at marketing automation you should be considering the journeys that users go on to interact with you.
Advanced automation strategies will include messaging, email, landing pages, content, advertising, loyalty, mobile and CRM. All in the one place.
Best Served Together
Want best in class results? Harness the power of a holistic digital marketing solution with these other services.
Book Your Free Consultation
Book your free consultation and start your growth journey today