Content Marketing
Drive growth and lower costs with smart content
Content that looks nice is nice. But does it drive return on investment? By fusing creativity and data, you’ll achieve more content, with more relevancy, at a lower cost, to drive stronger marketing return on investment.
Data tells you what content to make and when
By reviewing search trends and volumes and aligning them to your industry we know exactly what content your ideal customer wants and when in the year they want it. Fuse this with your product and business needs and you have the dream shot list.
Get ten bites out of the one content apple
By mapping your shot list across every digital touchpoint we guarantee you’ll be using different versions of the one content project plenty of times. No more weekly video shoots needed here.
Drive audiences to engage with your content
By linking your content through everything you do online - blogs, whitepapers, ads, social, email, landing pages - you’ll drive more eyeballs and more authority through your content, faster. Result? More of the right people looking at your products and services at the right time.
Partnering With Brands Hungry for Growth
If executed correctly and at the right scale you should see a good content marketing project pay for itself in under six months. You will then enjoy continued ranking and conversions spinning off that same content, so you’ll see results month on month, year on year for many years to come.
You should produce as much content as possible, as long as it is relevant and it adds value to your audience. If it's just another product profile, it's better not to produce it at all. The more the merrier as long as the content you’re putting out is good. If it’s not, it won’t add any value or drive any ROI in your marketing strategy.
Content marketing is important because it's one of the few things that you can still control in the digital marketing world. The more relevant and timely your content, the stronger your marketing results. And because you can control it, you’ve got more chance of success than placing all of your bets on Facebook or Google, which you don’t control.
Content marketing is the process of identifying what types of content your target markets are engaging with online as well as what types of content best reflect your offer, products or services. You then use these identifiers to produce a high volume of relevant content and utilise it in multiple locations across your digital footprint. This drives continual improvements in your paid and organic digital marketing results.
Best Served Together
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