Content Hub

As digital marketers, we all know that the world of business is becoming increasingly digital. With more and more consumers relying on the Internet to make purchases, having a strong online presence is crucial for any business. This is where digital marketing comes in – it's the key to reaching your target audience, increasing brand awareness, and ultimately driving sales.

More and more people are using their mobile devices to search for businesses and services in their local area. In order to capitalise on this trend, your business needs a robust local SEO strategy. A local SEO strategy can help you improve your visibility online and reach more potential customers. By targeting specific audiences and industry segments, you can drive sales and conversions that would have otherwise been missed. Read on to learn exactly HOW to start building your local SEO strategy in 4 simple steps.

Welcome to the era of pyjamas, coffee, and laptops - the remote work lifestyle! It's a world where commuting is just a fancy word for walking to your desk, and the office dress code is, well, let's just say, more relaxed.

Are you ready to take your brand's online presence to the next level? Well, influencer marketing might just be the secret sauce you've been looking for. By collaborating with influencers, you can unlock a new level of exposure and engagement, reaching a highly targeted audience that aligns with your brand's values and target market. Get ready to make waves in the digital world and watch your brand soar to whole new heights with our guide to influencers.

Influencer marketing has been around for quite a few years now, making it a brilliant way to reach a large audience while building trust with potential customers and consumers. At its very core, it’s about leveraging the influence of well-known personalities to promote a product or service to their followers meaning you can tap into their existing fan base to create a more personal and trustworthy connection with their audience.

Whether you're a seasoned marketer or new to the digital scene, Google Tag Manager (GTM) is a powerful tool that simplifies the way you implement and manage tags on your website. No more endless lines of code or waiting on developers — GTM puts you in the driver's seat.

So, you're finally feeling ready to try using the MANY digital tools and software suites out there designed for business growth? Sure, there are literally millions of super useful tools waiting for novice brands and businesses to discover — but is it really that simple? Can a few basic tools and a subscription service to some software actually make a difference? The truth? Probably not if you don’t understand why they are used.

There are few generations as widely discussed as millennials. Baby boomers don’t understand them and gen-X most definitely doesn’t like being confused for them. But here’s the thing… Millennials play a hugely important role when it comes to the future success of brands and businesses.

As we approach the close of 2023, the world of digital marketing continues to evolve at a rapid pace. In an era of data-driven decisions and precise targeting, one tool has emerged as a beacon of insight: Meta Pixel. It's not just another pixel; it's your key to understanding user behaviour, refining ad campaigns, and achieving unparalleled targeting precision.

In this exciting (if not exhausting) digital age, creating a robust online presence isn't just a choice — it's a necessity. Whether you're running a business, selling your soul in the name of fame, or simply growing your side hustle to see you through the current cost of living crisis, there are a few rules we all need to follow.

In today's fast-paced digital age, where information is just a click away, ensuring your content stands out from the crowd is more crucial than ever. Ranking on the first page of Google's Search Engine Results Page (SERP) is the digital equivalent of prime real estate. It's where visibility meets credibility, leading to higher organic traffic and, ultimately, conversions.

Producing and developing a thriving team culture is critical for success in any business, one that takes a thoughtful amount of time to nurture and maintain. But what happens when you take the culture you have carefully curated and disperse it in different locations, what happens to the dynamic? If the last 2 years have taught us anything, it’s to be ready to pivot and to pivot quickly.

In today’s highly competitive digital landscape, your website and website SEO is more than just an online presence; it's a marketplace, a billboard, and a storytelling platform all rolled into one. But here's the catch: having a website is just the start. The real adventure lies in mastering the art of SEO and CRO, ensuring your site not only attracts curious onlookers but also captivates and converts them.

Learn how to boost your digital marketing efforts with search engine optimization. Our SEO expert guide provides practical tips and strategies to get ahead.

Contributing writer: Kirsten Bland Kirsten is Talk Agency’s resident Project Manager. Kirst is an all-around star in client communications, website development project management, and whole-company collaboration.

There aren’t many situations where people actually want to say they’re ’ viral’. But viral social media ads are a different story. They're like the holy grail of online marketing - the elusive goal that every business aspires to achieve. And better still, nobody needs to stay 10 feet away with a mask on.

The hotel industry is filled with voices vying for attention. Your challenge? To make your hotel's voice the most inviting, the most intriguing. It's not just about building a website and hoping for the best. No, it's about crafting a narrative, an aura that beckons travellers from afar, whispering, "This is where you need to be."

Enhance workplace diversity with 5 easy tips for cross-cultural communication. Overcome language and cultural barriers to boost your business success