Learning

It’s that time of the month again when we share nuggets of wisdom to help you supercharge your digital marketing efforts. Today, we’ll be looking at why your perspective should always aim to deliver value to the reader — not be a giant advert for your latest product or service.

From the game-changing Panda Update to the revolutionary RankBrain one, Google's algorithm updates have shaped the SEO landscape. They’ve propelled some websites to new heights — and left many others scrambling to adapt. Yes. When it comes to search engines and their algorithms, Google has a knack for keeping us on our toes. With their often-dreaded updates to the algorithm and search index, there’s no such thing as a simple ride with them.

It’s no secret that in today's ever-digital world, email marketing still holds a prime spot as one of the most effective—and cost-efficient ways—to reach your audience. Whether you're a small business owner, a blogger, an e-commerce site owner, or a nonprofit, building and managing an email list is a fundamental part of any marketing strategy.

In what feels like the blink of an eye, social media marketing has gone from being “just another marketing tool” to being one of our most crucial marketing tools when it comes to ranking results on search engines like Google.

Imagine a world where you’re able to have a conversation with a machine. Not like you're talking to Siri or Alexa, but a dialogue so human-like that it leaves you wondering, "Who's really on the other end?" Welcome to the era of ChatGPT, where artificial intelligence blurs the line between human and machine—creating a bit of a grey area and a whole lot of futurism.

Organic reach is all about reaching users without having to use paid ads. Changes to Facebook’s algorithm have made it extremely hard for businesses and brands to reach their audiences organically.

Love it to loathe it, content is at the centre of the ever-spinning marketing multiverse. It's the sun that all other components spin around - the gravitational force that holds everything together in the fast-paced world of digital marketing.

Have you ever found yourself binge-watching hours of ‘make-up trends’ or ‘product review’ videos? Have you found yourself inexplicably drawn into a lengthy blog post about the art of brewing the perfect coffee? Welcome to the world of content marketing! A cunningly clever way to put out information that makes the audience take notice AND then keep coming back for more.

The ins, outs, trends, and algorithms that shape digital marketing are always changing. What’s working now may not be effective 12 months from now. Or it could be twice as useful.

So you want to create a video that will go viral? Wowing your audience with a great viral video that millions are going to watch is a tempting prospect.

When it comes to engaging with customers and promoting your business, product or brand, nothing works quite like social media marketing. Taking small brands and start-ups to a whole new level of exposure, social media has revolutionised the way we market and interact with our customers. It’s also gifted us with an endless supply of influencers, who can completely transform a brand's identity and reach in one simple video.

Our resident copywhizz Josh has been around the copywriting block. He knows the pitfalls and joys of hiring a freelance copywriter. He might even let you in on a little secret or two.

Some users will convert. Some will sign up for your newsletter. But what if people don’t do what you want them to do? How can you tell if too many visitors are leaving your website, and what can you do about it?

In today's competitive online marketplace, creating a strong and lasting brand presence is more important than ever. In fact, it’s possibly one of the most crucial elements of winning in a consumer (and data) driven world. That's where the three foundations of brand awareness come in: Equity, Identity, and Image.

Next year, the world’s biggest and best-known video site turns 15. From humble beginnings as a place for amateurs to upload videos to a platform that launches global cyber stars, YouTube continues to grow day by day.

Ah, Google Ads. The backbone of online advertising. This powerful advertising platform has been a buzzword in the business world for more than two decades now. But what exactly are Google Ads? Why do they hold such a pivotal role in modern business strategies? And how can they bolster your leads and sales?

Social media marketing can be very hit and miss. In an environment characterised by open dialogue and transparency, one incorrect move could spin your brand into a whirlwind of negative publicity.

Ah, copywriting. The unsung hero of business strategies both online and off. This intricate craft, often lurking behind the curtains, has been steering consumer behaviour for over a century. From taking products and spinning them into brands to forging emotional connections where none existed, the subtle prowess of copywriting is unparalleled.