Learn digital marketing — without the jargon, hype, or pressure.

Learn how digital marketing can actually grow your business.

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Understand what digital marketing is, how customers find you online, and what you need in place to start attracting more leads and enquiries, without wasting time or money.

Build a marketing strategy that actually fits your business.
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Get clear on who you serve, what makes you different, and what you’re trying to achieve, so every marketing decision is intentional and results-driven.

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Content Outline

• Defining your mission, vision and direction
• Identifying your ideal customers and their needs
• Clarifying your unique selling proposition (USP)
• Creating a clear brand positioning statement
• Setting business vs marketing goals (SMART framework)
• Defining your tone of voice
• Establishing content pillars to guide future marketing

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Takeaways

• A completed digital marketing strategy foundation
• Clear audience personas and positioning
• Defined goals to guide all future marketing activity
• Brand tone of voice guidelines
• Content pillars ready to use in future modules
• Strategy templates + step-by-step guidance
• Video walkthroughs and examples

Create content that attracts, engages, and converts customers.
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Learn how to plan and create content that supports your buyer’s journey, builds trust with your audience, and drives real business outcomes, without needing a big budget or marketing team.

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Content Outline

• Understanding content marketing for small businesses
• How content supports sales, bookings, and brand trust
• Mapping content to the Buyer’s Journey (Awareness → Advocacy)
• Planning content with content pillars and key messages
• Creating content across:
  
  • Video
  • Images
  • Written content
• Content repurposing to save time and maximise reach
• Building and using a strategic Content Calendar

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Takeaways

• A clear content strategy aligned to your business goals
• Buyer’s Journey content mapped for primary and secondary audiences
• Content ideas for every stage of the funnel
• A ready-to-use Content Calendar
• Video, image, and written content best-practice guides
• Content templates and examples
• Repurposing frameworks to get more value from every piece of content

Use social media to get found, build trust, and bring customers back.
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Learn how to choose the right platforms for your business, what to post (and why), and how to stay consistent with a simple plan, so social media supports real enquiries, bookings, and sales.

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Content Outline

• Choosing the right platforms for your audience:
  
  • Facebook
  •  Instagram
  • TikTok
  • LinkedIn
  • YouTube
  • Pinterest
• Setting clear goals for social (awareness, engagement, leads, sales)
• Turning your content pillars, buyer’s journey and key messages into social posts
• What to post: content ideas by platform and by objective
• Creating a simple, repeatable posting system
• Building a Social Media Calendar (planning, scheduling and consistency)
• Using reporting to improve what works (without overthinking it)

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Takeaways

• A clear platform plan (what to focus on and what to ignore for now)
• Social Media Calendar template ready to use
• Content prompts + post ideas mapped to goals and buyer stages
• Best-practice guides for each key platform
• Simple rules for quality vs quantity (so you don’t burn out)
• Reporting checklist to measure progress and improve over time

Turn your website into a tool that gets you found and drives enquiries.
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Learn how to improve your website’s visibility (SEO) and performance (conversions) so more visitors become leads, bookings, and customers, without needing a full rebuild.

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‍Content Outline

• Website health basics: speed, mobile, navigation and user experience
• What to fix first (quick wins vs bigger improvements)
• SEO fundamentals for small businesses (how Google actually finds you)
• Keyword research made simple (what your customers are searching)
• On-page SEO essentials (titles, headings, pages, images, blogs)
• Local SEO setup (location-based searches + service areas)
• Google Business Profile optimisation (Maps + the “3-pack”)
• Conversion Rate Optimisation (CRO): turning traffic into action
• Using tools to improve your site (GA4, Search Console, heatmaps)
• A/B testing basics (what to test and how to learn from results)

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Takeaways

• A website optimisation checklist (what to improve and in what order)
• Keyword template + a list of priority keywords for your business
• On-page SEO template for pages and blogs
• Google Business Profile setup + optimisation checklist
• CRO framework (simple hypotheses + prioritisation using ICE)
• Recommended tools list + how-to videos for setup
• A/B testing guide to improve conversions over time

Build an email list you own and turn subscribers into repeat customers.
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Learn how to grow your database, send the right messages at the right time, and use automation to drive engagement, sales, and loyalty, without relying on social media algorithms.

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Content Outline

• Why email marketing delivers the highest ROI for small businesses
• Choosing the right email platform (Mailchimp, Sendinblue)
• Building and growing your email list with lead magnets
• Segmenting your audience for more relevant messaging
• Email campaign types (newsletters, promotions, lifecycle emails)
• Creating automated email flows and triggers
• Personalisation and customer journey alignment
• Staying compliant with email marketing regulations
• Measuring performance and improving results over time

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Takeaways

• Email platform setup guides (Mailchimp & Sendinblue)
• List growth strategies + lead magnet ideas
• Segmentation framework for targeted campaigns
• Ready-to-use email flows (welcome, abandoned cart, re-engagement, milestones)
• Email templates and content examples
• Automation walkthroughs and how-to videos
• Reporting checklist to track ROI and optimise performance

Get in front of the right people and drive leads, bookings, and sales faster.
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Learn when to use Google Ads vs Meta (Facebook & Instagram), how to start with the right budget, and how to build campaigns that actually convert, without wasting money.

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Content Outline

• Choosing the right platform: Google Ads vs Meta Ads
• Matching ads to your goals (awareness, leads, sales, bookings)
• Budgeting basics (what to expect and how to start small)
• Writing ad offers and messaging that match customer intent
• Meta Ads setup: campaign types, targeting, ad formats, creative basics
• Google Ads setup: campaign types, keywords, targeting, bid strategies
• Landing pages and tracking: making sure clicks turn into action
• Testing and optimisation: improving results over time

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Takeaways

• A clear “Google vs Meta” decision guide based on your business goals
• Paid ads spec sheet / planning template (so you know what to build before you start)
• Meta campaign framework (objectives, audiences, ad formats, creative checklist)
• Google Ads framework (keywords, match types, negative keywords, bidding basics)
• Budget starter recommendations + what to monitor first
• How-to videos for building and launching campaigns step-by-step
• Optimisation checklist (what to tweak when results are slow)

Step-by-step guidance included
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Every module includes practical how-to videos that show you exactly how to set things up, use the tools, and apply what you’ve learned,  no guesswork, no technical overwhelm.