Search Ads

Performance marketing for franchise, dealer and network groups

Paid search strategies that harness the power of your franchise, dealer or co-op group to maximise ROI.

Your dealer, co-op, franchise or buying group are a big collection of small businesses

Digital advertising isn't top of mind for them. But they have a superpower; their local market insights. Google and Bing LOVE local business. We're here to harness the cost, performance and creative power of your group, but deliver it at a local level.

When someone searches for your service locally, they’re not browsing.

That's why search ads are a must. High quality performance marketing captures your warmest buyers and funnels them into a chat, call, form or in-store visit. If you're not running effective digital advertising across your network of stores or locations, you're leaving money on the table.

Our performance marketing approach focusses on four core areas:

Ad account structure

Structuring parent and child ad accounts across your group ensures everyone gets their own data, but they get the buying power of the group.

Tracking and reporting

Click, phone, form and closed sale tracking and reporting ensure we know exactly what is and isn't working.

Offer, messaging and targeting

Getting your ad offers and messaging right is the difference between an OK campaign and a campaign that prints money.

Ongoing Optimisation & Monitoring

Search behaviour changes. Local competition shifts. We stay on top of both.

Performance marketing can make or break a business

For networks of franchisees, co-op, multi-location and branded stores, you need ads to run at maximum efficiency, all day, every day. We structure every campaign to capture lost opportunities through ad account R&D. The goal is leads and sales. Not impressions and clicks.

When demand exists, wasted spend shouldn’t

Search ads put your business in front of people who are actively looking — but without the right structure and strategy, much of that opportunity is lost.

Get those foundations right, and search becomes a predictable, scalable channel — not an expensive experiment.

Some of our valued partnerships

Dorsett Hotels logo, white text on black background, hotel branding.
Accor logo in white on black background, featuring stylized bird and letter A for the hotel brand.
National Media logo in white on black background. Features NM initials within a square, text "National Media".
Raffe Hotels & Resorts logo in white on black background. Branding for Australian luxury hotels and resorts.
Crowne Plaza logo on black background. International Hotels Group brand. Hotel accommodation branding.
"Rambla logo in white, cursive font on black background. Branding or company logo."
Husqvarna logo, white text on black background, chainsaw & outdoor power equipment brand.
Elecbrakes logo with signal graphic, white text on black background. Trailer brakes.
Pro-Invest Group logo with horse icon. Australian investment group. Black and white branding.
Gardena logo: grey flower symbol with white text on black background, garden tools.

FAQs

The need to know on dealer, network, franchise and co-op performance marketing.

What should my advertising budget be?

Work backward from your business goals and cost per lead or cost per sale. This allows you to identify the right marketing budget, and therefore level of advertising spend. We can help if you're not sure where to start.

Is this just for small businesses?

No. We work with multi-location, franchise, and service-based businesses of all sizes.

How long does it take to see results?

You'll see positive ROI within a month of working with us.

Does digital marketing work?

Yes. When you invest in ads to drive digital marketing results, and leverage targeting and tracking correctly, you'll see results.

Start driving stronger ads ROI for your group today.

Book your free consultation and start your growth journey today

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