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Get more jobs with less work, using AI.

CTRL is a new service from Talk for service-based business owners who want marketing that runs itself, generating leads, bringing in more work, and giving them more time to focus on the job.

A decade as Talk·200+ Australian businesses·1,000+ campaigns·now run on Claude
CTRL · quick  walkthrough
WATCH
Watch the CTRL walkthrough
0:00
See how it works⌄
Powered by a team of Claude certified experts

Meet Caret · the big idea

From overwhelmed to running it yourself.

Tap through what actually changes when you bring CTRL in — and how we get you there.

ChatGPT Gemini "AI agents" automations? Copilot prompts? which one?! ?
Claude · set up for you
Trained on your business
Connected to your accounts
Speaks plain English
Routines, built with you
✓Daily ad check-up
✓Weekly report
✓Chase quotes
✓Reply to reviews
Your funnel, live
Landing page
Google campaigns
Meta campaigns
LIVEAsk Claude anything →
What should I focus on this week?
Here are your 3 priorities — and I've drafted the first for you.
You see everything, you ask anything — and you're in control.

What is CTRL?

A 2-in-1 service,
‍powered by AI.

CTRL gets Claude (the world’s most advanced AI) set up inside your business and connected to your Google and Meta accounts. It runs and optimises your campaigns, finds new customers, and regularly refreshes your ads with the help of our team. It’s like your own virtual marketing assistant.

Once Claude's in your business, it doesn't stop at marketing. It learns about your business, and becomes a day-to-day tool that can help with admin, customer comms, and all the tasks that pull you away from the work that pays.

Your own AI
set up in a day · runs every day

How it works

A focused three-stage process, built around exactly what you need.

01≈ 20 min · pre-day

Build

Once you book your spot, you'll tell us a little bit about your business and your commercial goals. We'll set up new Google and Meta campaigns and get your Claude environment built and connected.

02A day · with you

Workshop

A full day in the room with Talk's team and a small group of likeminded businesses. The morning is connecting Claude to your accounts, launching your campaigns and learning how to query and optimise through Claude. The afternoon is building the automated routines and skills that will manage your campaigns.

03Ongoing

Flow

Your AI is live, your campaigns are running and your Claude environment is set up to scale. Talk stays in your corner, monitoring your accounts, flagging anything that needs attention, and helping you get more out of your setup as your business grows.

The result

Marketing that runs itself.

This isn’t another piece of software, or course. When you join CTRL, you’ll get:

  • ✓AI managing your Google and Meta ad accounts
  • ✓New campaigns that run 24/7, finding new customers while you're on the job
  • ✓A monthly performance report, built for you and delivered automatically
  • ✓Fresh ad creative every quarter, built with Talk's team
  • ✓Your own virtual marketing assistant you can ask anything, anytime
  • ✓Ongoing support from Talk’s team of specialists
Daily routines
Meta ads
Google ads
Claude · runs the stack
Landing page
Funnel + CRM
Weekly report
Your whole marketing stack.
Installed in a day.
∞Always on — your marketing doesn't clock off, and neither does your AI.

The payoff

What will CTRL do for you?

Chase quotes
Reply to reviews
Missed-call text-back
Weekly report

More time on the work that matters

When your marketing runs automatically, you stop worrying about what your ads are doing and get back to the work that keeps your business moving.

Month pacingDay 18/30
$0cap $3,000
Pacing high — re-balanced ✓

Efficient spend

Claude paces your spend properly across the month, alerts you when something looks off, and keeps your campaigns running efficiently. Plus, with the ability to shift and optimise faster than a human, your spend works harder in chasing the best results.

Today's log● Claude
07:02 — Checked spend pacing ✓ 07:04 — Paused Ad C (CPL 2× avg) 07:05 — Drafted 2 review replies 07:09 — Sent your weekly report

Complete visibility

You can ask Claude exactly what it's doing and why, in plain language. You're across everything, without having to manage everything. Plus, with automated reporting, you'll always have a clear view of performance.

See it in action

Six skills, already built.

Campaign scan● Live
Campaign B outperforming — scale ✓

Audit your Meta ads by asking

Ask how your campaigns are tracking in plain English. Claude pulls the live account data, breaks down what's happened since launch, and tells you where to lean in and what to fix first.

Watch it run 7:30
August calendar● Building
12 posts ready ✓

A month of social in one go

Reads your brand, your pillars and what's worked before, then researches what's happening that month so nothing repeats. Comes back as a dated calendar with formats and captions, ready to review.

Watch it run 11:23
Budget split● Planning
SearchPMaxMeta
Brief in · plan out

A brief in, a campaign plan out

Answer a few questions and Claude does the planning — splitting the budget across platforms, then building out ad groups, keywords, PMax themes and Meta audiences as a deck you can act on.

Watch it run 7:58
Pre-publish check● Running
Meta description
Image alt text
Heading structure
Internal links

Every blog checked, then fixed

Runs a post through an SEO and AI-visibility check before it goes live, then does the work — trimming the meta description, writing the alt text, and generating a header image if one's missing.

Watch it run 9:09
Messaging doc● Compiling
WebsiteTranscriptsYour docs
One source of truth ✓

Your voice, written down once

Reads your site, your documents and your meeting transcripts, then writes the whole thing down — positioning, audiences, tone of voice and the copy rules — so every ad and post after that stays on message.

Watch it run 6:30
Draft → humanised● Rewriting
AI draft
In your voice
Reads like a person ✓

Copy that doesn't read like AI

Finds the giveaways — the filler, the repetition, the words no one actually says — and rewrites for natural pacing in your voice, so what goes out doesn't announce that a machine wrote it.

Watch it run 10:44

Choose your plan

Support plans, built for you.

Every member of our CTRL community goes through the same first three steps. What changes is the level of ongoing support from Talk after the workshop. See the plans below.

Plan 01

Launch

Everything you need to deploy AI in your business and generate leads with ads.

  • ✓Best practice pre-built always-on campaigns (Google + Meta)
  • ✓1-day, in-person intensive workshop (no more than 12 seats)
  • ✓Claude set up with your Google + Meta accounts (pre-configured by Talk)
  • ✓Access to core AI marketing skills (weekly report, anomaly investigator, budget pacing & campaign decks)
  • ✓Private community with AI Support Concierge (24/7)
  • ✓Weekly office hours + monthly best-practice session
Most popularPlan 02

Grow

For businesses that want Talk more actively involved in scaling their campaigns and AI deployment.

  • ✓Everything in Launch, plus:
  • ✓Quarterly build-out of new Meta and Google Ads campaigns aligned to your marketing calendar. Includes creative, strategy and deployment
  • ✓Quarterly account performance review
  • ✓Priority support and faster response times
  • ✓Early access to new skills and features
Plan 03

Scale

1:1 development and deployment of AI skills and tooling across your business.

  • ✓Everything in Grow, plus:
  • ✓Bespoke campaign volume, planning and deployment via Talk's team
  • ✓Custom skill development for your specific use case
  • ✓Platform integrations (CRM, scheduling tools, additional ad platforms, SEO tooling)
  • ✓1:1 monthly strategy session
  • ✓Bespoke deployment program through your business and stakeholders

Unsure which is the right fit for you? We can help you make the right call.
‍Book a call with our founder, Cooper.

Don't just take our word for it

A ChatGPT user, one day in.

Tristan runs product support and digital marketing at Ark Corporation. He'd never used Claude before the workshop. This is his first day with it.

Ark Corporation · 1 min

“I think using CTRL is going to help us with a lot of our content creation side… after a quick test today, generated a month's worth of content in about 25 minutes.”

TristanProduct Support & Digital Marketing · Ark Corporation

“We overthink a lot of content during the planning stages. We stretch out how long the planning process is and then it never comes through.”

TristanArk Corporation

“Security was a big issue, especially having access to files and documents in our systems. After seeing how controlled you can be around it, it put our mind at ease.”

TristanArk Corporation

“It doesn't matter what kind of industry you're in — there's a spot for AI within every company.”

TristanArk Corporation
Overnight enquiries answered Set up in one day 10 years at Ark

Keen to know more?

Let's Talk.

You don't need a tech background or a marketing team to get results from CTRL. If any of the below sounds familiar, it's worth a conversation:

  • ✓You want more work without spending more time on marketing
  • ✓You’re watching your competitors take your customers
  • ✓You can’t afford to hire a full-time marketing agency
  • ✓You're time poor, with a huge to-do list
  • ✓You’re keen to understand how AI can do more for your business

To make sure everyone gets the right attention, we keep our intake small. Grab a time and you'll speak directly with our founder, Cooper — he'll answer your questions about the process or plans, and see if it's a fit.

CTRL · Book your callFree · 30 min
Click to choose your time

A free 30-min call — no lock-in, no obligation.

The full picture

Everything CTRL does,
in three pages.

Not ready to book? Take the details away and read them properly. What CTRL is, how the day runs from onboarding to ongoing, and what it costs — plans and prices included.

  • What CTRL is
  • How the day runs
  • Plans & pricing
Download the info pack

PDF · 3 pages · 2 min read

Good questions

FAQ

What is Claude and why are we using it?
+

Claude is an AI built by Anthropic, one of the world's leading AI companies. It's the tool we use across our own agency and with our clients because it's the best at understanding context, following instructions, and actually being useful for real business tasks. On the day we get it installed, set up and trained on your specific business.

Do I need to know anything about AI or marketing before I come?
+

No. The day is designed for people who haven't done much with either yet. You don't need any technical background.

What if I don't have Google or Meta accounts?
+

We'll guide you through setting these up as part of your onboarding. Your client portal includes step-by-step guides and videos to walk you through the process. Once your accounts are created, Talk will get access and take care of the rest of the setup from there.

Can I bring someone from my team?
+

Up to two people per business can attend the workshop. The session is recorded so you can share it with your wider team afterwards. Any team member who wasn't there can get set up through your client portal, which includes step-by-step guides and videos to install Claude and get their own subscription running.

What does the ongoing support look like?
+

It depends on the plan you choose. It could include weekly group calls, monthly strategy sessions with Talk, and access to a private community of other service business owners. We also keep access to your accounts so if something needs attention, we catch it.

How is this different from hiring Talk as our agency?
+

Talk's agency work is for clients who want their entire digital marketing landscape run for them. CTRL gets your AI and campaigns set up so your business runs it, with support from us — not an ongoing dependency.

Is my data secure, and who has access to my accounts?
+

Talk maintains access to your Google and Meta accounts throughout the program, both through Claude's direct connection and through our own agency account. This means we can always step in and manually review or adjust anything that needs a human hand. Everything is set up in your name, under your ownership. We don't own any part of your accounts or campaigns.

Your competitors are still typing into ChatGPT and hoping.

Ready to take CTRL? Limited spots available — book a call today.