CTRL is a new service from Talk designed for hospitality and tourism professionals who want to get up to speed with AI, drive more bookings through smarter digital marketing, and build greater efficiency into their day-to-day operations.
What is CTRL?
CTRL gets Claude (the world’s most advanced AI) set up inside your business and connected to your Google and Meta accounts. It runs and optimises your campaigns, drives direct bookings, and handles the reporting automatically. It’s like your own virtual marketing assistant.
Once Claude's in your business, it doesn't stop at marketing. It learns about your business, and becomes a day-to-day tool that can help with admin, guest comms, and all the tasks that pull you away from running your venue.
A focused three-stage process, built around exactly what you need.
Once you book your spot, you'll tell us a little bit about your business and your commercial goals. We'll set up new Google and Meta campaigns and get your Claude environment built and connected.
A full day in the room with Talk's team and a small group of likeminded businesses. The morning is connecting Claude to your accounts, launching your campaigns and learning how to query and optimise through Claude. The afternoon is building the automated routines and skills that will manage your campaigns.
Your AI is live, your campaigns are running and your Claude environment is set up to scale. Talk stays in your corner, monitoring your accounts, flagging anything that needs attention, and helping you get more out of your setup as your business grows.
The result
This isn’t another piece of software, or course. When you join CTRL, you’ll get:
The payoff
Here's what running your marketing with AI actually looks like.
See it in action
Choose your plan
Every member of our CTRL community goes through the same first three steps. What changes is the level of ongoing support from Talk after the workshop. See the plans below.
Everything you need to deploy AI in your business and grow with ads.
For businesses that want Talk more actively involved in scaling their campaigns and AI deployment.
1:1 development and deployment of AI skills and tooling across your business.
Unsure which is the right fit for you? We can help you make the right call.
Book a call with our founder, Cooper.
Don't just take our word for it
Four people from one hospitality group came in with no AI experience between them. This is what they said at the end of the day, in their own words.
Keen to know more?
You don't need a tech background or a marketing team to get results from CTRL. If any of the below sounds familiar, it's worth a conversation:
To make sure everyone gets the right attention, we keep our intake small. Grab a time and you'll speak directly with our founder, Cooper — he'll answer your questions about the process or plans, and see if it's a fit.
A free 30-min call — no lock-in, no obligation.
The full picture
Not ready to book? Take the details away and read them properly. What CTRL is, how the day runs from onboarding to ongoing, and what it costs — plans and prices included.
Good questions
Claude is an AI built by Anthropic, one of the world's leading AI companies. It's the tool we use across our own agency and with our clients because it's the best at understanding context, following instructions, and actually being useful for real business tasks. On the day we get it installed, set up and trained on your specific business.
No. The day is designed for people who haven't done much with either yet. You don't need any technical background.
We'll guide you through setting these up as part of your onboarding. Your client portal includes step-by-step guides and videos to walk you through the process. Once your accounts are created, Talk will get access and take care of the rest of the setup from there.
Up to two people per business can attend the workshop. The session is recorded so you can share it with your wider team afterwards. Any team member who wasn't there can get set up through your client portal, which includes step-by-step guides and videos to install Claude and get their own subscription running.
It depends on the plan you choose. It could include weekly group calls, monthly strategy sessions with Talk, and access to a private community of other hospitality operators. We also keep access to your accounts so if something needs attention, we catch it.
Talk's agency work is for clients who want their entire digital marketing landscape run for them. CTRL gets your AI and campaigns set up so your business runs it, with support from us — not an ongoing dependency.
Talk maintains access to your Google and Meta accounts throughout the program, both through Claude's direct connection and through our own agency account. This means we can always step in and manually review or adjust anything that needs a human hand. Everything is set up in your name, under your ownership. We don't own any part of your accounts or campaigns.
Ready to take CTRL? Limited spots available — book a call today.
