CTRL - Custom AI for More Bookings, Less Work

What you get

More bookings, less busywork.

✓More direct bookings, sent straight to you instead of the booking sites that take a cut.
✓Hours back every week, with the day-to-day marketing handled for you.
✓Lower costs, with AI moving your ad spend faster than any person could.
✓Agency-standard results in your own accounts, without the agency price tag.
✓You stay in CTRL, with everything in your name and every change approved by you before it goes live.
✓Set up in a day, in a single in-person workshop.

Book your free call →

See it in action

Six skills, already built.

Campaign scan● Live

Campaign B outperforming — scale ✓

Audit your Meta ads by asking

Ask how your campaigns are tracking in plain English. Claude pulls the live account data, breaks down what's happened since launch, and tells you where to lean in and what to fix first.

Watch it run 7:30

August calendar● Building

12 posts ready ✓

A month of social in one go

Reads your brand, your pillars and what's worked before, then researches what's happening that month so nothing repeats. Comes back as a dated calendar with formats and captions, ready to review.

Watch it run 11:23

Budget split● Planning

SearchPMaxMeta

Brief in · plan out

A brief in, a campaign plan out

Answer a few questions and Claude does the planning — splitting the budget across platforms, then building out ad groups, keywords, PMax themes and Meta audiences as a deck you can act on.

Watch it run 7:58

Pre-publish check● Running

Meta description

Image alt text

Heading structure

Internal links

Every blog checked, then fixed

Runs a post through an SEO and AI-visibility check before it goes live, then does the work — trimming the meta description, writing the alt text, and generating a header image if one's missing.

Watch it run 9:09

Messaging doc● Compiling

WebsiteTranscriptsYour docs

One source of truth ✓

Your voice, written down once

Reads your site, your documents and your meeting transcripts, then writes the whole thing down — positioning, audiences, tone of voice and the copy rules — so every ad and post after that stays on message.

Watch it run 6:30

Draft → humanised● Rewriting

AI draft

In your voice

Reads like a person ✓

Copy that doesn't read like AI

Finds the giveaways — the filler, the repetition, the words no one actually says — and rewrites for natural pacing in your voice, so what goes out doesn't announce that a machine wrote it.

Watch it run 10:44

Keen to know more?

See how CTRL can work for you

Book a free 30-minute call with our founder, Cooper. He’ll show you exactly how CTRL could work for your business, and whether it’s a fit.

To make sure everyone gets the right attention, we keep our intake small. Grab a time and you'll speak directly with our founder, Cooper — he'll answer your questions about the process or plans, and see if it's a fit.

CTRL · Book your callFree · 30 min

Click to choose your time

A free 30-min call — no lock-in, no obligation.

Meet Caret · the big idea

From overwhelmed to running it yourself.

Tap through what actually changes when you bring CTRL in — and how we get you there.

ChatGPT Gemini "AI agents" automations? Copilot prompts? which one?! ?

Claude · set up for you

Trained on your business

Connected to your accounts

Speaks plain English

Routines, built with you

✓Daily ad check-up

✓Weekly report

✓Fill quiet nights

✓Reply to reviews

Your funnel, live

Landing page

Google campaigns

Meta campaigns

LIVEAsk Claude anything →

What should I focus on this week?

Here are your 3 priorities — and I've drafted the first for you.

You see everything, you ask anything — and you're in control.

The result

Who is CTRL for?

CTRL is built for owners, managers and marketing professionals working in hospitality and tourism. If any of the below are familiar, let’s talk.

✓You want more work without spending more time on marketing
✓You’re watching your competitors take your customers
✓You can’t afford to hire a full-time marketing agency
✓You're time poor, with a huge to-do list
✓You’re keen to understand how AI can do more for your business

Daily routines

Meta ads

Google ads

Claude · runs the stack

Landing page

Funnel + CRM

Weekly report

Your whole marketing stack.
Installed in a day.

∞Always on — your marketing doesn't clock off, and neither does your AI.

Don't just take our word for it

They sat where you're sitting.

Four people from one hospitality group came in with no AI experience between them. This is what they said at the end of the day, in their own words.

Pelicano Living & Rambla · 1 min

“I'd say I didn't have a relationship with AI. It was more fear-based. And today, I feel more comfortable.”

LibbyGroup Manager · Pelicano Living

“All the little frustrations that you have and you haven't been able to figure out are just there at your fingertips.”

Andy HewittGroup Manager · Rambla Hotel Apartments

“By working through the actual scenarios, I actually created things while I was there. Now I've got the stepping stone to go on and do the next step.”

LibbyGroup Manager · Pelicano Living

“I've learned it can actually be leveraged way deeper than a simple Google search or a simple chat.”

HarleyPelicano Living

The full picture

Everything CTRL does,
in three pages.

Not ready to book? Take the details away and read them properly. What CTRL is, how the day runs from onboarding to ongoing, and what it costs — plans and prices included.

What CTRL is
How the day runs
Plans & pricing

Download the info pack

PDF · 3 pages · 2 min read

Good questions

Before you book

Do I need to know anything about AI or marketing before I come?

No. The day is designed for people who haven't done much with either yet. You don't need any technical background.

What if I don't have Google or Meta accounts?

We'll guide you through setting these up as part of your onboarding. Your client portal includes step-by-step guides and videos to walk you through the process. Once your accounts are created, Talk will get access and take care of the rest of the setup from there.

How is this different from hiring Talk as our agency?

Talk's agency work is for clients who want their entire digital marketing landscape run for them. CTRL gets your AI and campaigns set up so your business runs it, with support from us — not an ongoing dependency.

Is my data secure, and who has access to my accounts?

Talk maintains access to your Google and Meta accounts throughout the program, both through Claude's direct connection and through our own agency account. This means we can always step in and manually review or adjust anything that needs a human hand. Everything is set up in your name, under your ownership. We don't own any part of your accounts or campaigns.

Get more bookings with less work, using AI.

More bookings, less busywork.

Six skills, already built.

Audit your Meta ads by asking

A month of social in one go

A brief in, a campaign plan out

Every blog checked, then fixed

Your voice, written down once

Copy that doesn't read like AI

See how CTRL can work for you

From overwhelmed to running it yourself.

Who is CTRL for?

They sat where you're sitting.

Everything CTRL does,
in three pages.

Before you book

Your competitors are still typing into ChatGPT and hoping.

More bookings, less busywork.

Six skills, already built.

Audit your Meta ads by asking

A month of social in one go

A brief in, a campaign plan out

Every blog checked, then fixed

Your voice, written down once

Copy that doesn't read like AI

See how CTRL can work for you

From overwhelmed to running it yourself.

Who is CTRL for?

They sat where you're sitting.

Everything CTRL does,in three pages.

Before you book

Your competitors are still typing into ChatGPT and hoping.

Everything CTRL does,
in three pages.