Rambla set out to build a new accommodation brand from the ground up in two highly competitive Australian markets. Through strategic positioning, full-funnel growth marketing, and consistent optimisation across digital touchpoints, the brand scaled rapidly—launching five properties and delivering strong year-on-year growth in traffic, conversions, and revenue.
+36%
organic traffic YoY
+31%
conversions YoY
$510K
YoY revenue lift
The Challenge
When we got chatting with Rambla, they had the name and a range of sites they were looking to build on, ideally launching an accommodation business.
But no established brand. In South East Queensland and Victoria - both very crowded accommodation markets.
The Strategy
We rolled through a series of market studies to understand what each local market was looking like and where the gaps were. We then deployed our growth marketing model across all key touchpoints - social, paid, email automation, web and CRO. All with the goal of driving the Rambla brand out into the local communities they serve and driving a healthy growth curve of direct bookings.