National Media

Driving growth for both B2B and B2C marketplaces. For 12 brands. At the same time.

Driving scalable performance growth across multiple B2B and B2C event brands through continuous campaign optimisation.
Industry:
Events & Exhibitions
Services Provided:
Digital Strategy, Paid Ads
Managing growth across multiple B2B and B2C event brands, National Media required scalable creative iteration and performance optimisation. Talk established an operating model for continuous campaign testing and improvement across more than 24 annual campaigns—resulting in increased sessions, higher conversion rates, and strong purchase growth.
19%
session lift YoY
7.8%
conversion rate
23%
YoY purchase increase

The Challenge

National Media are growing quickly, building Australia’s most significant portfolio of business and consumer events, including the decorated Aus Fitness portfolio. When we started speaking, they were looking for a faster growth curve in their performance trends to line up with the growth curve of their business as a whole.

The Strategy

We conducted a deep dive into each show and the ads running at the time. From there, we established an operating model to deliver creative iteration, at scale, across a broad marketing team representing different shows with different timelines. 

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Running creative iteration as targeting leads we’ve been able to laser focus on what is and sin’t working to drive continuous improvement for more than 24 different campaigns that run each year. 

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