Husqvarna aimed to expand digital reach, strengthen awareness, and introduce e-commerce within an evolving omnichannel strategy. By activating performance media, building high-engagement content, and aligning organic and local SEO with global frameworks, Talk delivered measurable lifts in users, purchases, and brand visibility.
40%
lift in active users since commencement
29%
YOY E-commerce purchase volume up
The Challenge
Husqvarna Australia and New Zealand are experts in best in class outdoor power equipment for land owners and professionals. They came to us looking to scale out their digital footprint, drive stronger awareness, and introduce an e-commerce offering as they built a true omnichannel business model.
The Strategy
We identified initial wins in a paid baseline and activated quickly. From there, we built high-engagement, top of funnel content that would resonate for a longer time horizon and delivered it into the funnel. Since deploying a true full funnel approach, we’ve overhauled organic social strategy as well as local-market SEO implementation to support the global framework that the brand has in place.