As a new entrant introducing the world’s first 48-volt caravan platform to Australia, Harvok needed rapid awareness and lead generation within a traditionally closed market. Through geo-targeted campaigns, always-on lead generation, and full-funnel digital execution, Talk delivered highly efficient acquisition costs, exceptional return on ad spend, and strong organic growth.
$5.04
average cost per lead
100:1+
ROAS
103%
organic traffic increase YOY
The Challenge
Harvok were a new market entry in Australia, in what is a very closed door caravan community. They had truly innovative technology in a world first 48 volt setup, but needed to drive interest and lead generation to support their launch.
The Strategy
We deployed our model across all major digital touchpoints, running a two speed approach. The first was to geo-target around the show circuit, where the vans are live in the flesh, and drive ever-lowering cost per lead pre registrations into the shows. The second approach has been to drive a master lead generation framework through an always on campaign, topping up volume as needed. The results speak for themselves.
"Working with Talk Agency, has been an absolute joy. We began collaborating late last year as we invested more heavily into marketing, and since then we’ve come on leaps and bounds.
Their Deep Dive model has helped us lift brand awareness by over 50%, deliver in-depth multi-stage Meta campaigns and Google Ads, and generate fresh marketing ideas. The team have been outstanding throughout - always quick to respond, supportive, and proactive in driving results.”
Cameron Davidson, Marketing Manager, Harvok Caravans