Elecbrakes delivers category-leading trailer brake technology, but needed clearer messaging and scalable marketing performance to compete in a dominated market. By refining audience strategy, aligning KPIs, and deploying an ongoing full-funnel growth model across digital channels, Talk helped achieve record-low marketing spend relative to revenue alongside significant gains in revenue and ROI.
3x
Black Friday revenue YoY
2x
ARPU YoY
12:1
marketing ROI every month for 12 months
The Challenge
Elecbrakes offer seriously innovative technology when it comes to trailer brakes. But its not always straight forward when it comes to communicating the value prop.
The Strategy
We started working with Elecbrakes by crafting their ICPs and messaging, as well as the messaging cascade right down through all key brand touchpoints.
We then identified healthy KPIs to bench against. ROAS, marketing ROI, marketing as a percentage of revenue.
We’ve been deploying our growth marketing model each quarter across key priorities through email and automation, content, paid ads, web and GEO/ SEO to drive overarching business growth.
And their marketing spend v revenue is at a record low. 👌