Following a major renovation, Crowne Plaza Hawkesbury Valley required a relaunch strategy capable of reigniting demand across multiple revenue streams. Talk implemented a structured, full-funnel campaign framework spanning weddings, events, rooms, and day spa—driving improved conversion efficiency, reduced costs, and sustained digital performance.
$1.44
cost / conversion
34%
conversion rate
30%
lower CPC YoY
The Challenge
Crowne Plaza Hawkesbury Valley invested into a major renovation, and were looking to reinvigorate and relaunch their hotel off the back of it.
The Strategy
We designed a four pillar approach to their digital marketing; weddings / events, food and beverage, rooms and day spa. Core campaign messaging was developed to coincide with the relaunch of the property and has since evolved into a key set of always on campaigns that are overhauled regularly to drive performance uplift and avoid creative fatigue.
“Working with TALK has been a great experience. The team always go above and beyond, treating our business like their own. They’re proactive, reliable, and bring valuable insights that have helped us strengthen our digital presence and advertising performance across social and Google. I recommend them to anyone looking to level up their advertising to the next level.”
Lucy Farrell, IHG Marketing Coordinator